The best way to predict the future is to design it.

BUCKMINSTER FULLER

We believe that innovation is only sustainable if it is based on both the strategy, user needs and the potential of the organisation.

We facilitate structured creative processes involving key stakeholders, management, core members of staff, users and specialists.

This means that we build innovation capacity within the organization in parallel with the development of concepts.

SERVICES

VALUE PROPOSITIONS

We co-create value propositions meeting your strategic objectives

In many organisations, the strategy is in place, but among the staff it can be experienced as very general and difficult to put into action.

Along with your developers, we conduct a design-driven innovation process in which we translate strategy into concrete value propositions for products and services.

TYPICAL OUTCOME

  • Description and visualization of user segments and their barriers and wishes
  • Potential for innovation
  • Innovation scenarios in relation to the strategic objectives
  • Value propositions products and services
  • Testable prototypes
  • Business model canvas
  • Minimum viable product
  • Plan for roll out
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LISELOTTE MOSBÆK

SENIOR KONSULENT

AVANTI PEOPLE

"I am happy to recommend Sune if you are looking for a strong strategic and creative mind blended with marvelous designer skills. Sune is a very open minded person, and I believe he has a strong capability in sensing 'what is missing in the world'. This makes him a very visionary person making innovative solutions for the people he works with."
OLE VILSTER

SENIOR BUSINESS DEVELOPMENT MANAGER

KMD

"I hired Sune to contribute to an incubator project - and he did an excellent job in capturing and crystalizing customer insights into concept design. Sune is a true professional: high personal integrity, open minded, creative and yet concluding. In many ways he have been acting as a role model to me on how a consultant should enact."
MARIE HERBORG KROGH

PROJEKTLEDER

MINDLAB

"Sune and I’ve worked together on two projects in The Danish Business Authority and he did an excellent job. Sune is really good in conteptualising through visualizing, dialogue and his sense of relational and organizational dynamics. I admire his way of developing and visualizing concepts and I’ve seen how they’ve inspired my collegues to develop new services. I can truly recommend him!"
JYTTE GLIIM

SENIOR PROJECT MANAGER

COLOPLAST

"We've got a treasure trove of information. About how our users live, how they want to live, what are their challenges.Many things we can quickly respond to. We have integrated user story in our development processes. In this way we help our users - very concretely."

PROCESSES & TOOLS

We develop processes and tools for innovation – tailored to your organisation

Modern organisations know that it is essential to involve users in the innovation process and many already do.

Based on your experiences and success cases with user-centric innovation we design your own individual innovation model and toolkit, so your employees can execute the strategy in everyday life.

TYPICAL OUTCOME

  • An analysis of the organization’s innovation capacity
  • Internal strategic positioning of the innovation effort
  • A visualised phase model for the innovation process
  • Descriptions of activities and deliverables
  • A collection of relevant innovation tools
  • Recommendations for the implementation of the innovation model in the organisation
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JACOB KOCH PEDERSEN

STRATEGY AND PROCESS MANAGER

LEO PHARMA

Together with Via Design we developed our innovation model based on Design Thinking, which is central to our development of new solutions for patients suffering from skin diseases.Initially ViaDesign facilitated a clear expectation and with their dedication they drove the process both for improvement, concretisation and operationalisation of the innovation model.
FLEMMING STEEN NIELSEN

HEAD OF INNOVATION

THE DANISH COMPETITION AND CONSUMER AUTHORITY

The collaboration with ViaDesign created tangible value through a clear innovation process with a number of specific innovation tools that were tailored to fit our organisation.

CAPACITY

We build a user-centred and design driven capacity in your organisation

Each organisation has its particular culture and each strategic challenge its unique characteristics.

We tailor competence development programmes, which train key staff in understanding the needs of the users as well as the needs of the organisation and in designing specific solutions that match the culture of the organisation, innovation challenges and strategic objectives.

TYPICAL OUTCOME

  • Action learning training based on a strategic objective
  • Masterclasses in design thinking, user-driven innovation and service design
  • A compendium with relevant inspiration material (articles, video lectures, etc.)
  • A tools catalogue with guidance for selecting and using tools
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INGE FISKER

UNDERDIREKTØR

DANSK RETURSYSTEM

“Processen har forandret vores kultur. Vi har bygget en kompetence og selvtillid op i organisationen, og vi er blevet meget bevidste på hvad vi kan og ikke kan. Hvor vi før købte mange konsulentydelser, løser vi nu væsentligt mere selv.”
THOMAS VIDEBÆK

EXECUTIVE VICE PRESIDENT

NOVOZYMES

"Sune presented our strategy so simple and effective that the executive management understood the messages, which contributed to the strategy was so well received."