We're an agency for agency
At VIA DESIGN, we design and guide sustainable transformative change for organisations and individuals.
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Our mission
We support you in navigating the dilemmas of constant transformation and demand for agility.
By blending design thinking, transformational change, and Indigenous wisdom, we empower courageous leadership, cultivate adaptive teams, and drive sustainable growth.
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our History
VIA DESIGN has been at the forefront of design thinking, innovation, and leadership development for over two decades.
Founded by social scientist Ida Vesterdal and designer Sune Kjems, our firm has established a reputation for guiding organisations through complex transformations.
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our Numbers
2001
With over 20 years of experience at the forefront of design, innovation, and leadership development, we have established a reputation for guiding organizations through complex transformations.
year of foundation
100+
We’ve worked with clients across various sectors such as healthcare, medical and pharmaceutical, finance, energy, insurance, construction, libraries, food, universities and research, IT, municipalities, government, waste and recycling.
different clients
7
We have educations from University of Southern Denmark in Culture Analysis and The Royal Danish Academy in Visual Design and we are certificated in Design Thinking, Transformation Leadership from Being First, Strategic Sustainability from The Natural Step and The Way of the Human from IndiLife.
educations and certificates
500+
We have facilitated individuals and organisations through courses in transformational leadership, sustainability and design thinking.
have completed our programmes
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our Founders
"I'm motivated by encouraging people to see things in new ways and helping them reach that point."
Ida Vesterdal is a change leader and executive advisor. With a career spanning over plus two decades, Ida has a considerable expertise in helping leaders and teams succeed with the realisation of new strategies and in building psychological safe environments where people can thrive and create results.
She is recognized for her ability to help leaders at the executive level successfully navigate complex transformation processes by helping them see what stands in the way and what potentials to build on and scale. She is determined to create the change needed and keep up the good vibes even when things get tough.
Ida has during her career led numerous large-scale innovation and transformation projects, drawing on her extensive experience in both consultancy and senior roles at Novo Nordisk.
Beside her engagement in Via Design she is the founder of FIX – a woman’s network and chairman of the fund Chora2030.
+45 6017 7340
Ida Vesterdal
"My goal is to inspire people to navigate change with clarity, creativity, and compassion."
Sune Kjems is a passionate advocate for sustainable transformation with over 30 years of experience. He brings a wealth of knowledge in design thinking, service design, transformational leadership, and strategic communication.
For the past 15 years, Sune has immersed himself in the wisdom traditions of indigenous peoples. His unique blend of modern design thinking and ancient wisdom allows Sune to bring a holistic approach to his work, helping organisations align their purpose with the well-being and innovative potential of their people.
Sune has supported numerous organisations, including Sundhed.dk, the Danish Prison and Probation Service, and LEO Pharma, in transforming their mindset and building the capacity to embrace and lead change.
As a visiting faculty member at the Royal Danish Academy and an active member of the Danish Design Council, Sune is deeply involved in shaping the future of design and leadership.
+45 2627 9392
Sune Kjems
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Why Choose Us
Agile and Deeply Integrated
Our boutique setup, as a small-scale, high-quality-focused business, allows us to be deeply integrated into the organizations we support and to quickly adapt to changing needs.
As active partners, we ensure that each transformation is tailored to meet our clients' specific needs and is managed in a way the organization can handle – respectful but challenging and within the learning zone.
As we progress, we emphasize sharing our knowledge with clients, helping them build the skills and confidence necessary to become self-sufficient and sustain the results achieved.
Navigating Diverse Needs
We are putting an honor in navigating a range of roles and act as bridge-builders between the different partners engaged in the process:
At the leadership level, we act as engaged advisors and coaches, offering strategic insights and nurturing the courage needed to navigate through uncertainty.
For talents and change-makers, we serve as facilitators and trainers, providing them with the tools to drive meaningful change – both for the individual employee and for the organization.
Across the wider workforce, we inspire and challenge, fostering deep engagement and promoting a culture of innovation and resilience.
Pushing to achieve success
Our approach is tailored and focused on long-term success, ensuring that the organizations we partner with are not only transformed but also equipped to sustain and build upon that transformation.
This means we won’t leave until this state has been fully achieved. It may take time, and it involves persevering even when it feels tempting to let go.
Throughout this process, you will experience us gently pushing you forward, guiding you to make the right choices and keep moving ahead.
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Contact Us
Contact us today to learn how we can help you lead with purpose, transform with heart, and innovate with vision.
Get in touch ...
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if you need guidance on leading change in a complex and ever-evolving environment.
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if you want to build agile, resilient teams that can adapt and thrive in uncertainty.
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if you are looking for innovative, human-centred solutions through design thinking.
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if you aim to create deep, lasting cultural and organisational transformation.
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if you seek executive coaching or leadership development to enhance your ability to drive change.
